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Color theory is
simple yet complicated. It involves photographic concepts
you just have to accept, because they work. There are two
basic theories; additive and subtractive.
Additive color theory starts with red, green, and blue- the
primary colors. Each inhabits about a third of the spectrum.
Adding these colors together, in varying amounts, will
create other colors. Adding all three colors in even amounts
will create white. Red and blue together is magenta, blue
and green together is cyan, and green and red together is
yellow.
This is different than painting or art theory because you
are dealing with light and not pigments. To prove this, one
can take three slide projectors, each with a red, green, or
blue filter inserted. Shine each of them on the same spot,
and the three colors will combine to create white.

Additive color (in photography) has a very limited use
today, but was used in the early days of color photography.
Please check the visible light spectrum to better understand
that red, green, and blue make up visible light.
Subtractive color theory starts with the colors cyan,
magenta, and yellow. As the name subtraction implies, each
of the colors will retard another color. Cyan subtracts the
color red, yellow subtracts the color blue, and magenta the
color green.

All three colors together will subtract all color to create
black. In varying densities, the colors (C,M,Y), can create
all colors.
This is the conventional color process in use today for
color negatives, color positives and color printing. The
difference between these, is that the sum of colors in the
additive method is white and the sum of the colors in the
subtractive method is black.
We have the lighting equipment, digital camera, and digital
video camera to create the photographs for your web
site.
The special
effects below can be applied to any of your photographs.
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This
is a picture of a sunset. We've added Java to the picture to
create the effect of a lake in the foreground.
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Some
white water rapids with some rafters in the middle. The lens
of the camera appears to have water on it.
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Close up of an
antibiotic "Erythromycin". This Java makes the colors of a
picture change. It can be a product, person, etc.
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This
is a picture of our planet earth. It looks more like a lava
lamp. This Java will warp pictures.
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A
3D interactive cube with pictures on each side. Each picture
can be a link.
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A slide show of
your products, clothing line, services, etc. Conserves space
on web pages.
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